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The field guide family · certifications

The verified map of AI certifications.

Every cert and course worth considering, checked at the source with real prices and dates, plus an honest answer on what actually carries hiring weight, the one nobody selling a certificate will give you.

🌱 Every price and date below verified August 9, 2026. 🌱🌿 The Grove, our community, is now open →
The honest read, before you spend a dollar

Employers are paying for AI skills. Certificates are the weaker cousin.

The best evidence we can verify says demonstrable skill beats paper. Microsoft and LinkedIn's Work Trend Index, a 31,000-person survey, found 66% of leaders would not hire someone without AI skills, and 71% would pick a less experienced candidate with AI skills over a more experienced one without. Both numbers measure skills, not certificates. Fortune reported in June 2025 that companies redesigning their hiring around AI test candidates in live hands-on exercises rather than scanning for credentials. And the most-quoted pro-certificate number, 92% of employers more likely to hire micro-credential holders, comes from Coursera's own research, a company that sells certificates, so treat it accordingly.

So here is the honest playbook. A cheap proctored cert, $99 to $100, is a legitimate entry signal and a forcing function that makes you actually learn the material, worth it for career switchers. The free provider academies below are the fastest way to real fluency and cost nothing but hours. Premium cohort courses are worth their four figures only when you'll use the network and do the projects, the certificate on top is a souvenir. And nothing on this page substitutes for a portfolio of real AI work, which is what our product and marketing field kits exist to build.

66%
of leaders would not hire someone without AI skills, per Microsoft and LinkedIn's Work Trend Index
71%
would choose a less experienced candidate with AI skills over a more experienced one without, same study
$99 vs $4,200
the verified price spread below, entry proctored certs to premium cohort courses

Every figure on this page checked against the provider's own pages. Last verified August 9, 2026.

The orchard · the directory

Verified certifications and courses, July 2026

Every card checked at the source

Anthropic

AN

Claude Certifications, the full set of four

Anthropic via Pearson VUE · Associate $99, Developer $125, Architect $125, Architect Professional $175 · partner network members only · valid 12 months
$99–$175
Claude Partner Network only
AN

Anthropic Academy

Anthropic · ~20 self-paced courses, Claude 101, Claude Code 101, AI Fluency (3 to 4 hrs), building with the API · open to everyone
Free
completion certificates on some

OpenAI

OA

OpenAI Academy

OpenAI · AI Foundations, Applied AI Foundations, Agents and Workflows, 60 to 90 min each, plus ChatGPT for Marketing · free with a ChatGPT account
Free
certificates are not formal OpenAI Certifications
OA

OpenAI Certifications

OpenAI · formal multi-level certification program, employer pilots with Walmart, BCG, and John Deere · no public enrollment or pricing yet
Not yet public
announced Sep 2025

The $99 to $100 entry signals

GO

Google Cloud Certified, Generative AI Leader

Google Cloud · proctored, 90 min, no prerequisites, for any role · valid 3 years
$99
plus tax
AW

AWS Certified AI Practitioner

AWS · proctored, 90 min, audience explicitly includes marketing professionals and product managers
$100
foundational
MS

Microsoft Certified, AI Business Professional

Microsoft · proctored, 45 min, for business users, no coding, Copilot-centric
Varies by region
Microsoft does not publish a US price

Premium courses and memberships

GA

Maven: Mastering Agentic AI

Aishwarya Srinivasan and Arvind Narayanamurthy, The Gen Academy · 6 weeks, 4 hrs/week live, no coding required · next cohort Oct 3
$2,499
completion certificate
PL

Maven: AI Evals for Engineers and PMs

Hamel Husain and Shreya Shankar · 4 weeks, 3 to 5 hrs/week · includes free access to all future cohorts · next cohort Sep 5
$4,200
price rises per cohort
MN

Maven: AI Product Management Bootcamp

Dr. Marily Nika, AI Product Academy · ~6 weeks, 95 lessons, 25+ hrs live · cohorts Aug 14, Sep 7
$2,500
completion certificate
SX

AI Academy by SmarterX

SmarterX, formerly Marketing AI Institute · an annual membership with a certification course series, AI Fundamentals, Piloting AI, AI for Marketing · self-paced plus live classes
$999/yr
annual membership

Free and nearly free

DL

Generative AI for Everyone

Andrew Ng, DeepLearning.AI · ~6 hours, beginner, no coding, 812K+ enrolled per Coursera
Free to audit
paid certificate optional
IB

IBM AI Product Manager Professional Certificate

IBM on Coursera · 10 courses, ~3 months at 10 hrs/week, no prior experience required, includes portfolio projects
~$49/mo
Coursera subscription
HS

AI for Marketers

HubSpot Academy · roughly 3 hours, beginner marketers
Free
completion certificate

Every card links to the provider's own page, verified August 9, 2026. Cohort prices and dates change per cohort.

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